About Us
The Maison Amare Ethos
Maison Amare is a South African fine-jewellery house founded on integrity, craftsmanship, and a belief that true luxury should be both personal and accessible. Every piece we create is a reflection of timeless beauty, designed to celebrate love, individuality, and life’s most meaningful moments.
As specialists in ethically sourced diamonds and fine jewellery, we partner directly with trusted suppliers and certified workshops to ensure that every gemstone and precious metal meets the highest standards of authenticity and quality. Our jewellery is imported from Italy and is of the highest quality, blending European craftsmanship with South African design. By removing unnecessary intermediaries, we’re able to offer our clients exceptional value, full transparency, and genuine luxury.
What Makes Us Different
Direct from the Source
We work directly with verified suppliers and artisans, ensuring unmatched value, transparency, and craftsmanship.
Custom-Made, Just for You
Our designers collaborate with you to bring your vision to life, whether refining an existing piece or crafting something entirely bespoke.
Ethical Sourcing
All diamonds are conflict-free and certified. Every gem is traced and ethically sourced, because love should never come at a cost to others.
Accessible Luxury
We believe fine jewellery should be accessible. Our streamlined supply chain allows us to offer exceptional quality without inflated prices.
Maison Amare (Pty) Ltd
Registration number: 2025/545922/07
Admin Office: 55A Albatross Drive, Fourways 2055, Johannesburg, South Africa
(Please note: this is an administrative office only, no stock is held on site.)
All jewellery is crafted and fulfilled through our trusted manufacturing and distribution partners to ensure security, traceability, and quality control.
Maison Amare complies with South African Consumer Protection laws and Google Merchant Center policies. Every product we sell includes transparent pricing, clear descriptions, and authentic certification.
Our Founders
Luke White and Louis Petersen are the co-founders and driving forces behind Maison Amare. With extensive experience in the precious metals, jewellery, and e-commerce sectors, they share a vision built on clarity, trust, and craftsmanship.
At Maison Amare, luxury isn’t just about appearance, it’s about trust, experience, and connection.
